7 Instagram Marketing Tools You Need to Know

Mind and MetricsSocial Media Marketing

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Instagram Marketing Tools

With all of the new marketing tools for social media sites out there, it can be difficult to filter through them all to pick out the very best.

Perhaps your marketing strategies have been going pretty well, but you still can’t help wondering if there’s a way to kick it up a notch to take it to the next level.

Let’s explore 7 excellent Instagram Marketing Tools you can use for your business.

1. Make Friends With Your Clock

Timeliness is everything when it comes to social media mastery. The goal is to have every image you post to Instagram reach your potential customers/clients at the time you post.

When you post during the peak hours while your target consumers are on Instagram, you significantly increase your chances of connecting with them. This offers opportunities for them to ask you questions and have a healthy dialogue about your business or product.

Based on evaluations performed by Hootsuite, 10p.m. CST is the ideal time to post on Instagram. This allows for a greater chance of interaction between you and a potential consumer.

Be sure to consider your specific target demographic. For instance, if you’re targeting construction workers, peak hours may be 5-6 in the evening.

In other words, if your target audience has a much earlier daily schedule, they may be on Instagram at different hours from the average demographic. If you’re unsure, experiment to find out what works.

2. Use Your Engagement Skills

Building strong engagement skills is a must in business. If people don’t think you care about their wellbeing, they won’t care what you have to say.

Increasing your influence and growing your brand depends largely on how well you engage people within this arena.

Successful engagement leads to more followers and more inquiries, as well. When you use hashtags and comment on your hashtags shared by others, you build more trust and alliance with prospective consumers.

Engagement entails a lot of angles:

  • Speaking to potential consumers on their level
  • Sharing information they care about
  • Conveying empathy, connection, and trustworthiness

Help them to see you, first and foremost, as a relatable human being.

3. Know Your Competition Inside and Out

Understanding your competition is one of many excellent Instagram marketing tools. It can be helpful to follow your competition and figure out what works and doesn’t work for them.

It goes without saying that you should never copy your competition. But you can still study their approach, content and techniques.

Notice what kinds of posts they publish. Pay attention to their balance of personal with professional images. And note if this balance works for them.

You can try out Ahrefs. This analytics tool gives you a sneak peek into what your competition is doing in regards to SEO, content and social media.

Whether they’re strong or weak competitors, you can always learn something useful. You may learn what not to do.

You’ll want to have a clear content marketing strategy, and use what you learn from your competitors to your advantage.

4. Boomerang It

Boomerang is another one of the amazing Instagram marketing tools you need to be aware of. It helps you to easily create video content in order to connect with your audience.

You’ll want to speak in a language that reaches your audience and inspires them to share what your business has to offer. Boomerang videos are now a vital element to Instagram discourse.

Boomerang can be used to share very short visuals of your products or an interesting scene for potential consumers. This tool can film as small as a one-second video and doesn’t have audio.

5. Repost It

When you repost others’ user-generated content, you communicate an appreciation for them and their point of view. This can translate to approval of who they are as a person, which supports a connection with you.

The Repost tool allows you to:

  • Search with the user name or hashtag
  • Bookmark pictures and video
  • Use one-click reposting and crediting the posts to the original user

All you have to do to use this tool is click and share, while giving credit where credit is due. This gesture may be received as a “shout out” or hat tip, which is always helpful, too.

Through the Repost function, you can bookmark videos and photos you’d like to repost later. You’ll be able to find photos you want to repost by searching with a hashtag or user name.

6. Social Insight

Social Insight ranks high on the list of the best Instagram marketing tools. This tool offers comprehensive analytics for your Instagram account or for multiple accounts. If you own more than one business, this function lets you connect all of your accounts.

This tool allows you to effortlessly monitor an account’s:

  • Engagement
  • Growth of followers
  • Communications

This information helps you to determine the optimal time to post, connect multiple accounts and keep ahead of the marketing game.

7. SocialRank

And last but not least on our list of Instagram marketing tools, is SocialRank. This ingenious tool allows you to:

  • Identify the most relevant followers for your specific marketing goals
  • Determine who is the most influential in marketing your brand
  • Get a clear idea of who promotes your brand
  • Filter out profiles that don’t support your goals
  • Form a list of followers that can be exported to other social media sites

When marketing your product on social media, you’ll want to be somewhat subtle, yet clear and direct. Confident, but not arrogant. And engaging without losing sight of your overarching goal of growing your business.

A Helping Hand With Your Instagram Marketing Tools and So Much More

Growing a business can be challenging. Maintaining a thriving business can feel overwhelming. You constantly feel like you have to outdo yourself to meet customer expectations.

If you’d like more ideas about how to buff up your business, check us out at Mind & Metrics. From generating client reports to monitoring budgets and managing PPC campaigns, we help grow your business, one satisfied consumer at a time.