If you think you’re distractible, just consider your customers. People now lose focus after only 8 seconds.
What Does This Mean?
It means that if you’re going to capture someone’s attention with your video ads, you need something huge, something unique, and something massively eye-catching... and it all has to happen in the first eight seconds.
Engagement numbers on video are higher than ever, and videos are frequently shared, which expands your reach. Video does well with SEO and is mobile-friendly as well. You can promote them on YouTube.
Of course, you want to make sure you fully understand your target audience (your buyer personas) and where they are in the buying cycles so that you create video Ads that resonate with them and will get them to click through. But if you’ve done that, you’re miles ahead of most other marketers.
Here's a Quick Overview of Adwords Video Also Known As TrueView Video
If this is the first you’ve heard of Adwords video or TrueView Ads, you’re probably wondering what we’re talking about. I don’t want you to miss out, so here’s a quick overview:
TrueView video allows you to display video ads on YouTube and the Google Display Network. There are three types of TrueView videos:
- YouTube In-Stream.
Ads play in the beginning, middle, or end of the user’s requested video if it’s a YouTube partner video. (YouTube partners are video creators who have agreed to show ads on their videos to earn money). Users may have the option to skip the video after the first five seconds. - In-Search.
Ads are displayed in the results of specific keyword searches on YouTube or the Google Display Network. The video doesn’t play unless someone selects is, and you’re only charged once the user plays the video. - In-Display.
Ads appear next to the user’s video as it’s playing, and is labeled as an ad. You’re charged once the user clicks to play the video.
It’s worth noting that a single video ad can be delivered in more than one format, so you can test what works best for you regarding clicks and return on investment.
Check out these statistics from Google:
If you are looking to get started with Adwords TrueView contact our team.