Thinking about automating? That’s the trend nowadays. Salesforce says that 67% of marketing leaders use a marketing automation platform. Of those not using this technology, almost 40% will invest in it in the next twelve … Read More
In the world of business marketing, there are a lot of amazing individuals. People who take carefully measured steps, analyze, rinse and repeat, and develop and enhance their marketing efforts. Then there are the other … Read More
Today, companies across the world are focusing on an inbound approach to marketing. This is because all business processes have to revolve around customers to succeed. This includes everything from mobile marketing to social media … Read More
Every business depends on a powerful advertising base in order to keep profit margins stable and acquire new customers. In fact, 89 percent of businesses surveyed in 2016 recognized the power of digital marketing campaigns … Read More
When it comes to any online marketing strategy, most people can agree that without proper planning you could easily overspend. 61% of marketers agreed that improving SEO and their organic reach was one of their … Read More
To date, there have been few inventions as impactful to society as the smartphone. Whenever we want to know something, do something or go somewhere we reach into our pockets and reach for this device. We check our phone over 150 times a day. These types of moments are a daily part of life. They’re not moments when we’re looking to be interrupted by a marketing message. And if a brand tries to interrupt with a distracting or inappropriate message? Swipe! So what is Inbound Mobile Marketing?
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