In the world of business marketing, there are a lot of amazing individuals. People who take carefully measured steps, analyze, rinse and repeat, and develop and enhance their marketing efforts. Then there are the other … Read More
You want your customers to find you–of course you do! That’s inbound marketing, in a nutshell. You’ve got a content marketing strategy in place: you’re writing blogs every week, attending events, posting updates on social media. All good things.
But how many of these inbound marketing tactics are contributing to your larger mobile strategy?
Scrolling through articles posted on LinkedIn, I keep bumping into headlines that talk about buyer personas and target audiences. What gives?
We’ve known for a while that online marketing strategies should focus on specific groups of people to be effective, but it seems that marketers are on overdrive at the moment, churning out content after content talking about targeting the right audience and the right buyers. It’s dizzying. How come everyone is writing about why buyer personas are so important? Take a look!