Thinking about automating? That’s the trend nowadays. Salesforce says that 67% of marketing leaders use a marketing automation platform. Of those not using this technology, almost 40% will invest in it in the next twelve … Read More
In the world of business marketing, there are a lot of amazing individuals. People who take carefully measured steps, analyze, rinse and repeat, and develop and enhance their marketing efforts. Then there are the other … Read More
You want your customers to find you–of course you do! That’s inbound marketing, in a nutshell. You’ve got a content marketing strategy in place: you’re writing blogs every week, attending events, posting updates on social media. All good things.
But how many of these inbound marketing tactics are contributing to your larger mobile strategy?