Everyone Is Writing About Why Buyer Personas Are So Important? How Come?

Mind and MetricsInbound Marketing, Inbound Mobile Marketing

Why Buyer Personas Are Important

Scrolling through articles posted on LinkedIn, I keep bumping into headlines that talk about buyer personas and target audiences. What gives?

We’ve known for a while that online marketing strategies should focus on specific groups of people to be effective, but it seems that marketers are on overdrive at the moment, churning out content after content talking about targeting the right audience and the right buyers. It’s dizzying. How come everyone is writing about why buyer personas are so important? Take a look!