How Mobile Helps Plan the Perfect Valentine’s Day

Mind and MetricsMarketers Almanac, Mobile Marketing

Valentines Day heart

Sure, Cupid is great, but—unlike a smartphone—he can’t find a local florist or teach you
to cook a lobster tail. So on Valentine’s Day, people turn to their phones during these
micro-moments to help plan the perfect day for their loved ones.

Take a look at how consumers shop for the holiday and beyond, whether buying gifts or making special meals.