Thinking about automating? That’s the trend nowadays. Salesforce says that 67% of marketing leaders use a marketing automation platform. Of those not using this technology, almost 40% will invest in it in the next twelve … Read More
Today, companies across the world are focusing on an inbound approach to marketing. This is because all business processes have to revolve around customers to succeed. This includes everything from mobile marketing to social media … Read More
You want your customers to find you–of course you do! That’s inbound marketing, in a nutshell. You’ve got a content marketing strategy in place: you’re writing blogs every week, attending events, posting updates on social media. All good things.
But how many of these inbound marketing tactics are contributing to your larger mobile strategy?
Inbound marketing is a big category. And the number of tactics you employ to leverage your inbound marketing for sales is probably wide ranging. Depending on your marketing objectives, you may find some channels are … Read More
To date, there have been few inventions as impactful to society as the smartphone. Whenever we want to know something, do something or go somewhere we reach into our pockets and reach for this device. We check our phone over 150 times a day. These types of moments are a daily part of life. They’re not moments when we’re looking to be interrupted by a marketing message. And if a brand tries to interrupt with a distracting or inappropriate message? Swipe! So what is Inbound Mobile Marketing?
This is our third post in our “SEO Myths That Need To Die In 2017” series. If you want to check out our previous post, you can find it here: SEO Myth #2: SEO is … Read More
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