Zyfe is a vitamin-infused, naturally scented hand soap formulated to nourish the skin and prevent dryness. They also produce a line of automatic liquid soap dispensers. Their choice of packaging and shipping practices are designed to minimize their carbon footprint and reduce their impact on the environment.
Videos were used for paid social media campaigns to drive conversions, and to showcase their products on the Zyfe website.
Zyfe branded videos show their eco friendly policies in action, and showcase their products.
SOCIAL MEDIA STRATEGY
Mind & Metrics used video as an aspect of Zyfe's paid media strategy, showcasing their eco friendly policies, plant-based formulations, and naturally scented products.
RESULTS
Zyfe branded videos show their eco friendly policies in action, and showcase their products.
