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SAPPHIRE RISK ADVISORY GROUP

CLIENT

Sapphire Risk Advisory Group is one of the oldest security advisors to the cannabis industry, with decades of experience securing high-risk assets.

They help cannabis dispensaries, cultivation facilities, retail stores, and consultants protect their investments by assisting with secure facility build-outs.

State and federal regulations surrounding cannabis change regularly, and Sapphire Risk advises those in the industry on how to follow the proper procedures to get their facilities from application to operation smoothly.

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THE CLIENT'S ASK

The restrictions and regulations surrounding the cannabis industry make it difficult for those in the cannabis industry to utilize paid media in their marketing efforts. As a result, Sapphire Risk relied heavily on client acquisitions from networking and trade shows.

The client wanted to improve their SEO so that their website could attract more net new prospects. However, they weren't sure if their website was a good reflection of the decades of security expertise they had.

Mind & Metrics worked to define and improve Sapphire Risk's Digital Experience Strategy, SEO & Inbound Marketing, and to redesign their website to help elevate their online presence and increase lead generation.

CHALLENGES

  • Showcase decades of brand expertise through the website.
  • Increase brand reach without the use of paid media.
  • Improve SEO across website to boost online visibility.

SOLUTIONS

Website Redesign

Our Website Redesign services helped bring Sapphire Risk's online presence to life.

We first performed market research and developed expertly crafted Buyer Personas for the brand. This helped Sapphire Risk gain a deeper understanding of their target market and develop Brand Messaging & Positioning that were more likely to resonate with qualified prospects. 

We then tailored our copywriting and design to fit their personas. 

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After
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ANIMATED GIFS & CUSTOM ICONOGRAPHY

With custom iconography, we created a user-friendly and visually stunning website that showcased their brand and message. We worked closely with their team to ensure that the website not only looked great, but also functioned seamlessly, providing a smooth user experience that kept visitors engaged.

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SOPs

HUBSPOT + WORDPRESS INTEGRATION

We integrated Wordpress with HubSpot, so that HubSpot could an anchor for lead management and follow ups. 

We defined lead segmentation and buyer persona identification. By managing leads in HubSpot, as opposed to Wordpress, Sapphire Risk was able to gain a greater alignment and oversight on following up on critical leads.

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THE RESULTS:

Mind & Metrics boosted the Sapphire Risk online presence, increasing organic traffic, decreasing bounce rate, and boosting keyword rankings.
 
Previously, the term "Cannabis Security" was on the 5th page of search results and in the 52nd position, but it has since climbed to the 1st page and secured the 8th position. Similarly, "Marijuana Security" had no ranking before but now appears on the 1st page, specifically at the 5th position. As for "Sapphire Security," it also had no ranking before but now is on the 1st page and in the 6th position.
Increasing

227% Increase in Organic traffic

decreasing

15% Decrease Bounce Rate

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+44 Target Keyword Position Change

SERVICES USED:

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Digital Experience Strategies

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Branding, Web Design & Web Development

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CRM Integrations & Implementations

Are You Looking For Similar Results For Your Brand?

GET A FREE CONSULTATION

In this free 30 minutes consultation, we’ll provide you with the following:

  • Assess your existing online presence and cx strategy and receive suggestions for improvement.
  • Identify your growth challenges and goals.
  • Discover how an improved growth strategy could help you achieve your business goals
  • Discover potential tech stack integrations, enhancements or overhauls.

So let’s have a conversation and find out what being customer-obsessed looks like for your company.

WE SERVE THE WORLD

Our clients are busy selling from the United States to the United Kingdom, South Africa to Switzerland, Argentina to Australia, and everywhere in between. 

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LOCATIONS

Mind & Metrics
UNITED STATES
240 Kent Avenue, 3rd Floor, #B17
Brooklyn, New York 11249
SWITZERLAND
149 Habuelstrasse
Herrliberg, 8704
Zürich

FREE CONSULTATION:

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Get in touch and find out how Mind & Metrics can help take your business to the next level.

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