Growing a company is a marathon and definitely not a sprint. To experience the full impact that it can provide, you must give it the time that is needed. And since it’s a marathon, you’re going to need to train to become the best you can be. Picture every move as a training practice, setting yourself up for long term, sustainable success and growth.

There are many victories to celebrate along the way, and by setting SMART goals we’ll be able to measure strong signs of growth.

One thing to know about Mind & Metrics is that we love numbers. Hey, it's even in our name! Growth strategies are driven by data, so expect to see numbered results during critical benchmarks.

Mind & Metrics will monitor all of the KPI’s we identify throughout our growth campaigns. Typically this means lead generation, website visitors, conversion rates and new customers. We will review your campaign quarterly with you, so that you're always be clear on the numbers.

We use the HubSpot sales and marketing software to go beyond email marketing, so you can scale your growth and spend less time on repetitive tasks. This enables our customers to use campaigns to move prospects further down the funnel and generate more qualified leads. Advanced segmentation logic is used to determine exactly who gets enrolled in what marketing automation workflows and when. Emails for each recipient can be personalized using specific lead-intelligence details from your contacts database or CRM.

All packages come with a set-up phase, which we always aim to complete within 1 month. This is where our technical and marketing teams power up to make sure all of the tools and building blocks are in place and ready to go. This includes setup of HubSpot, making sure your website is ready to spin up landing pages, calls-to-action, and blog posts. We’ll make sure everything is measurable with analytics and tracking, goals & events, integration with HubSpot and more. Technical set-up costs are dependent on the client and is determined by any previous data that needs to be imported. In general set-up starts at $3'500.

We’re very clear from day one that it takes time to see results, which is why we work with our clients on a 12-month basis.

However, we understand things change, and won’t hold you hostage to a lengthy contract. If you need to leave, we’ll respect that, though we do ask for a proper heads-up.

No, the launch plan is a prerequisite for all our clients.

It is a comprehensive process that provides the inputs we need to see success as we deliver our inbound marketing strategy, specifically aimed at achieving your primary business goals.

Yes, the set-up phase is separate from the launch plan. Think of the launch plan as a discovery and planning phase, while the set-up is the hands-on phase required before we can execute on all of our monthly commitments.

To get the most out of your growth campaigns, we need to have regular communications and meetings with leaders from your sales and marketing department to continuously identify and evolve the top KPIs (key performance indicators).

We need regular feedback on the quality of the leads and the sales results from campaigns. We also need the ability to have closed-loop reporting, ie. an integration between the sales and marketing software (HubSpot) and a CRM (which could also be the HubSpot CRM or a CRM that can be integrated with HubSpot).