With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. In many countries, including the U.S., more searches take place on mobile devices than on computers. Mobile is quickly becoming our go-to. We turn to our phones with intent and expect brands to deliver immediate answers.
The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen. This gives a greater possibility to reach the targeted audience anytime, anywhere.
Mobile has fundamentally transformed consumer behavior and expectations. We don’t “go online” anymore; we live online. We act on our needs in these quick mobile or smartphone moments. This shift in consumer behavior affects not only mobile marketing strategies, but also how organizations think about their marketing strategies at large.
It’s in these quick I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy mobile moments that brands can win hearts, minds, and dollars. At Mind & Metrics we’ll help you identify, deliver on and measure these mobile moments so that you can address consumer needs in real-time, help move someone along their decision journey and deepen their loyalty.
We’ll help you build your brand’s own mobile moment strategy. We’ll define the moments where you brand needs to be there in real time, how to quickly deliver useful information and help you connect the dots from both online and offline touchpoint as your customers travels along their decision journey.